An iconic Swedish aquarium that is unrivalled in beauty and ingenious inside.

On the product design front…
We gave it revolutionary lighting…
A lighting system powered from the base of the aquarium and combining a light diffusing bubble tube with hidden mirroring to produce a unique lighting effect that requires no cables to hang from the lid (a ‘world first’ for aquarium lighting).
And interchangeable lids & bases.
Allowing the user to choose between a wide range of premium woods or a DIY ‘paint to your own specification’ option, and even the ability to 3D-print their own, it is the first ever aquarium that can be customised at any time to suit the mood, a new colour scheme, or a new home.
It’s so ingenious you wouldn’t even know it.
Combining dozens of proprietary inventions with unprecedented user-centricity, the Norrom Aquarium proudly stands out for its ability to achieve such sheer functionality at the same time as beauty and simplicity in the purest form.
A few people liked what we did.
A smart, elegant design with an innovative systemStaff Writer
Finally, an aquarium that’s functional and beautifully designedEditor
Norrom has developed the most design-forward fish tank availableJournalist
I opened it up in an office of hundreds of people, and not a single one had a bad thing to say about itStaff Writer
What an elegant design – your fishbowl just got way more interestingReporter
A minimal, beautiful object that is also customizableJournalist
The home aquarium has finally undergone a much needed renovationJournalist
An all new look for the home aquariumJournalist
The Swedish-designed Norrom Aquarium is as quiet as it is beautifulEditor
A perfect addition to any home interiorJournalist
Does away with the blights and eyesores that characterize a typical home for fishJournalist
Gorgeous…Swedish fish have it good!Home Editor
Der endelig er nogen, der tænker fleksibelt og konsekvent design ind i akvarietJournalist
Sleek Swedish design with tasteful aestheticsEditor
A neat aquarium concept which is just dying to be
exploitedEditor
I want to fill my house with these!Editor
Une mise à jour plutôt élégante et chic de l’aquarium classiqueContent Curator
The Norrom Aquarium does not disappointEditor
Stylish decorative place to keep fish that is sleek, modern and personalizedBlogger
The home aquarium redesigned with Scandinavian styleBlogger
Sleek, cylindrical shape bookended by an attractive wooden baseStaff Writer
Combines Swedish design and 3D printing in one beautiful fish tankJournalist
A chic update to the fish tank that will complement a modern homeJournalist
The clever design allows the Norrom Aquarium to look perfectly unclutteredEditor
On the web front…
We created a unique e-commerce website that does justice to the product and converts casual visitors in to ‘big ticket’ purchasers.

Not forgetting we processed the photos.
Taking all of the original photos and processing them meticulously to bring out key colours and whites as well as sharpen, skew, clip and reduce noise, until everything was perfect for both web and print.